Beatport.com has reported that Teacha Dee’s single “Rastafari Way” on the Horn Of Africa riddim compilation, has made it’s debut in 48th place on it’s Reggae/Dub top 100 charts yesterday.
Beatport is a digital music platform which provides music in Mp3, Wav format and ad-free streaming to it’s users. This store, started in 2004 was geared towards providing top quality music to deejays and club owners. It has become popular for providing original sound based content too such as sample packs for producers. Beatport has recently changed hands after a wapping sale to SFX Entertainment. In recent times this music provider has been experiencing some troubles but it has remained a top hub for EDM, Dub and many other forms of music.
Implications of this chart placement
This is a strong indication that the single has been gaining some traction with Deejays across the globe. The exact number of users on Beatport is not exactly known, however it has been rumoured to be in the millions all customers included. The integrity of this chart is also very high as Beatport has made serious efforts to rid its services of chart fixing users and labels.
It also means that the main audience of Beatport (EDM fans) maybe tuning in to the roots reggae vibe of “Rastafari Way” in a strong way as it went in at number 48 out of a 100.
Do Radio Deejays buy music?
Yes, Deejays worldwide have been coming under pressure by major labels for not having legal copies of tracks since of recent times. This has caused some strange situations where promotional tracks without proper labelling indicating that they were given for promotional purposes are refused by top deejays. The High quality offered by these site (for example Beatport) is ideal and safer as many producers provide sample rates way below standard.
“Born Free” a nineteen years veteran and C.E.O. of Born Free Records stated that,
“In today’s world, it is not the norm to buy music people just stream it.
A lot of deejays stream (music) from online.“
In regards to the Deejays who still purchase music he explains,
“A good deejay will want the best copy also if they play on radio.
It would sound like rubbish if it is an illegal download.“
Born Free also warned that Deejays who steal songs from videos and slideshows on youtube are not getting the best sound of the music. He explains that,
“Youtube downloads go thought filters during the upload and also during the download which changes the sound quality.“
Perfect Giddimani stated that a lot of deejays have been linking up directly and though the Giddimani Record’s email address for official promotional copies of the Horn Of Africa project”. This means many of the people supporting the project have high quality masters playing on air.
Greg “Giddimani” Rose c.e.o. of Giddimani Records has expressed delight and gratitude for the performance of the overall project and congratulated Teacha Dee via a public post on facebook in regards to the chart placement and promotional work done. Other users called this latest feat an “up move” for Teach and his music career.
More positive reactions came from deejays and sound system operators within the European scene. The majority of shares and likes however came from Costa Rica, Argentina and Uruguay where the project has been playing non-stop between the radio stations respectively.
The megamix which was present by Dj Become for Rising Sound based in Costa Rica has been racking up near to 20,000 clicks on soundcloud while the official video on youtube has racked up just under 34,000 views in 3 weeks.
For further information see links below.